Athletic Auction SWOT Analysis

Strengths

Good theme - I may be a little bias but the praise we got for the theme this year certainly wasn't.
Decoration - the decoration this year was amazing. We had a huge amount of help from the GCSU Art Department in developing several artistic pieces including a giant 12 foot wide mural of king kong that was displayed and even sold at the auction. Movie posters featuring GCSU athletes and large street lamps adorned the sides of the auction. Movie reels with pictures of athletes in the film strips where featured as centerpieces and all the rest of the decoration really came together.
Dedicated classmates - everyone in my class who worked on this auction put in a large amount of time and even some sleepless nights to pull this off.
Budget - we managed to successfully stay within our budget.
Setting the bar high - This is a strength for the auction because everything worked out but it could have been a major weakness. We set the bar high with grand ideas and luckily we pulled it off.

Weaknesses

Lack of communication - as always lack of communication can severely damage any event. This year we booked performers from the Milledgeville idol to perform. Our client was unaware that we had already booked the entertainment and took it upon themselves to book another performer for the same time. It took some clever juggling from Angela to make sure everyone was happy.
Class time - because this was a class project, we couldn't depend on everyone outside of class time. Everything ended up getting done on time but I would have liked to see it done a little earlier.

Opportunities

Communication - we should have put someone in charge as client liaison. This person would be in charge of coming up with a weekly summary of how things are progressing with the auction. This would let the client know what we are up to so that things like the double booking of performers wouldn't happen. As an added bonus, it may help people to work faster knowing they have someone looking over their shoulder and help people stick to deadlines.
Selling decoration - we were able to sell some of our decoration and that gives us cash to donate towards some of the people that helped during the auction.

Threats

other auctions - since the auction I have noticed several auctions in Milledgeville not to mention there is a regular auction off Log Cabin Road. These are threats because they take away our target consumers but they can potentially be opportunities for us to steal their clients.